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001

000007016

003

LDTU

020

$a978-0-500-28733-0

041

$aeng

082

$a659.1

100

$aPricken, Mario

245

$aCreative advertising $bIdeas and techniques from the worlds best campaigns $cMario Pricken

260

$aNew York $bThames & Hudson $c2008

300

$a255 p. $bImage $c30 cm

520

$aMario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.

650

$aAdvertising

653

$aAdvertising

852

$a209 Phan Thanh $bNgoại văn

911

Đinh Thị Thu Hồng

928

22633