CSDL sách
001
000006141
003
LDTU
020
$a9780500287385
041
$aeng
082
$a659.1
100
$aBarry, Pate
245
$aThe advertising concept book $bThink now, design later: a complete guide to creative ideas, strategies and campaigns
260
$aNew York $bThames & Hudson $c2010
300
$a272 p. $c22 cm
520
$aOffering advice on everything you need to know, from how to write copy and choose a typeface to how agencies work and the different strategies used for print, TV and online campaigns, the book includes exercises to help you judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time that show how brilliant ideas last forever.
650
$aAdvertising
653
$aAdvertising
852
$a209 Phan Thanh $bNgoại văn
911
Đinh Thị Thu Hồng
928
22616
Sách Chuyên ngành
Sách cùng chủ đề
- Advertising and promotion : an integrated marketing communications perspective
- Advertising and promotion : an integrated marketing communications perspective
- Beyond advertising : creating value through all customer touchpoints
- Youthnation : building remarkable brands in a youth-driven culture
- Copywriting for the electronic media : a practical guide