CSDL sách
- Creative advertising : ideas and techniques from the worlds best campaigns
- Tác giả: Mario Pricken
- Nhà xuất bản: Thames & Hudson - New York
- Năm xuất bản: 2008
- Số trang:255 p.
- Kích thước:30 cm
- Số đăng ký cá biệt:22633
- ISBN:978-0-500-28733-0
- Mã Dewey:659.1
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Advertising
- Chủ đề: Advertising & Commercial art--Technique
- Chuyên ngành: Khoa Mỹ thuật Ứng dụng
- Tóm tắt: Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
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