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Introduction to hospitality

Tác giả: John R. Walker

Complete overview of the hospitality industry including hotel, restaurant (food and beverage) operations, travel, tourism recreation, and leisure, marketing, accounting, human resources and information systems.

Hotel front office simulation: A workbook and software package

Tác giả: Sheryl F. Kline, William Sullivan

Offering a direct, experience-based approach to learning hotel front office operations. An extremely practical and easy-to-use learning tool, it works equally well on its own or in conjunction with virtually any front office operations or hotel management textbook. As an invaluable source of ...

Contemporary hospitality marketing : a service management approach : 1st ed.

Tác giả: William Lazer, Roger A. Layton

Presenting 4 parts such as Marketing's role in hospitality management; The focus of hospitality marketing; Managing the hospitality marketing mix; Achieving hospitality marketing leadership.

Dining room and banquet management : 2nd ed.

Tác giả: Anthony J. Strianese

This text is designed to be a manager's guide for successful service. The first section emphasizes the history, importance and proper guidelines of service along with the appearance and sanitation of the restaurant and its staff. Part two is designed to teach an individual proper methods to manage ...

Hospitality marketing management: 3rd ed.

Tác giả: Robert D. Reid, David C. Bojanic

Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry.