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Mountains and ethnic minorities

Tác giả: Doling,Tim

This is the second edition of this small tourist guidebook to the tây bắc. This book takes the traveller on a guided tour of the beautiful north-west mountainous region, ancestral heartland of Black and White Thái, H'mông and Dao ethnic peoples and scene of the final decisive struggle between the ...

Best practices in destination management

Tác giả: Marsh Nicole

The definitive information source on Destination Management Company (DMC) services and practices. Its 16 chapters and 25 appendix documents provides a comprehensive overview of everything a destination management professional needs to know.

Marketing in the tourism industry

Tác giả: Goodall, Brian

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative ...

Destination marketing insights : how to boost performance, increase customers, and maximize market share

Tác giả: Marshall E. Murdaugh

Acknowledged as an important travel industry resource by the Destination Marketing Association International, Destination Marketing Insights is the new groundbreaking book by leading tourism marketing expert and consultant Marshall Murdaugh. It features proven processes and procedures for ...

Destination branding : customer expectations from a branded destination

Tác giả: Rahma Akhter

This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox’s Bazar -A Brand for Bangladesh. Cox’s Bazar is the world’s longest natural sandy sea beach. With proper branding activities this ...