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Aspects of tourist behavior

Tác giả: Metin Kozak, Nazmi Kozak

This book encompasses a collection of chapters addressing various aspects of tourist behaviour, from need-recognition to post-consumption, supported through selected practical examples from a range of countries, such as Portugal, Italy, New Zealand, Jamaica, Taiwan, Malaysia, and South Africa, ...

Understanding the hospitality consumer

Tác giả: Alastair Williams

This book presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.

Consumer behaviour in sport and events : marketing actions

Tác giả: Daniel Funk, Kostas Alexandris, Heath McDonald

This book emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation.

Handbook of consumer behavior, tourism, and the internet

Tác giả: Juline E. Mills, Rob Law

This book examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and ...

Consumer psychology of tourism, hospitality and leisure : volume 3

Tác giả: Geoffrey I. Grouch, Richard R. Perdue, Harry J.P. Timmermans

Part I: Attitudes, emotions and information processing; Part II: Motivation and learning; Part III: Consumption systems; Part IV: Decision and choice; Part V: Experience and satisfaction; Part VI: Market segmentation.