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Media today : mass communication in a converging world : 8th ed.

Tác giả: Joseph Turow

Part 1: The nature and business of Media; 1. Understanding mass media, convergence, and the importance of media literacy; 2. Making sense of research on media effects and media culture; 3. The business of media; 4. Financing and shaping the media: advertising, public relations, and marketing ...

Political campaign communication : principles and practices : 10th ed.

Tác giả: Robert E., Jr Denton, Ben Voth, Judith S. Trent, Robert V. Friedenberg

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and ...

The SAGE handbook of persuasion : developments in theory and practice : 2nd ed.

Tác giả: James Price Dillard, Lijiang Shen

Part 1. Fundamental issues. Part 2. Theories, perspectives, and traditions. Part 3. Contexts, settings, and applications.

Because internet : understanding the new rules of language

Tác giả: Gretchen McCulloch

Contents: Informal writing. Language and society. Internet people. Typographical tone of voice. Emoji and other internet gestures. How conversations change. Memes and internet culture. A new metaphor.

Quán văn : đặc san văn học nghệ thuật : tập 4 - Tháng 1 năm 2012

Tác giả: Ban Mai, Lữ Quỳnh, Minh Nguyễn... ; Nguyên Minh ch.b.

Nội dung: Sống và viết. Truyện ngắn. Thơ. Truyện dịch. hội họa - điện ảnh.