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How to write an inspired creative brief : 3rd ed.

Tác giả: Howard Ibach

Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.

Patterns of culture

Tác giả: Ruth Benedict

In this fascinating work, the renowned anthropologist Ruth Benedict compares three societies -- the Zuni of the southwestern United States, the Kwakiutl of western Canada, and the Dobuans of Melanesia -- and demonstrates the diversity of behaviors in them. Benedict's groundbreaking study shows that ...

Intercultural communication in contexts : 8th ed.

Tác giả: Judith N. Martin, Thomas K. Nakayama

Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and religious differences in domestic and global contexts. Students are introduced to the primary approaches for studying ...

The qualified self : social media and the accounting of everyday life

Tác giả: Lee Humphreys

Social critiques argue that social media have made us narcissistic, that Facebook, Twitter, Instagram, and YouTube are all vehicles for me-promotion. In The Qualified Self, Lee Humphreys offers a different view. She shows that sharing the mundane details of our lives—what we ate for lunch, where we ...

The business of film : a practical introduction : 3rd ed.

Tác giả: Stephen R. Greenwald, Paula Landry, Michael Kalb, Robert Garson Esq

Chapter 1. A brief history of the film industry. Chapter 2. A business overview of film. Chapter 3. Movie development. Chapter 4. Movie financing. Chapter 5. Movie production. Chapter 6. Movie distribution. Chapter 7. Movie marketing. Chapter 8. Film exhibition, retail & consumption. Chapter 9. ...