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Writing to persuade : how to bring people over to your side

Tác giả: Trish Hall

Part 1: Lessons from my story. Becoming a writer ; Becoming an editor ; Running op-ed ; Dealing with celebrities; Part 2: What's your story?. Finding your voice ; When to go personal; Part 3: Winning people over. Know your audience ; You like dogs? So do I! Play on feelings ; The power of empathy ; ...

Latin American politics and society : a comparative and historical analysis

Tác giả: Gerardo L. Munck, Juan Pablo Luna

Part I: A historical overview.Part II: Problems of democracy in a democratic age. Part III: Civil rights as a problem for democracy. Part IV: Social rights as a problem for democracy.

I am a strange loop

Tác giả: Douglas R. Hofstadter

I am a strange loop argues that the key to understanding selves and consciousness is the "strange loop" - a special kind of abstract feedback loop inhabiting our brains. The most central and complex symbol in your brain is the one called "I". The "I" is the nexus in our brain, one of many symbols ...

Persuasion : theory and research : 3rd ed.

Tác giả: Daniel J. O′Keefe

Contents: Persuation, attitudes and actions. Social judgment theory. Functional approaches to attitude. Belief-based models of attitude. Cognitive dissonance theory. Reasoned action theory. Stage models. Elaboration likelihood model...

Platforms and cultural production

Tác giả: Thomas Poell, David B. Nieborg, Brooke Erin Duffy

Part I: Institutional change. Part 2: Shifting cultural practices.