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Persuasion : theory and research : 2nd ed.

Tác giả: Daniel J. O′Keefe

This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional ...

Create your own TV series for the internet : 2nd ed.

Tác giả: Ross Brown

A first of its kind, all-in-one guide to creating short-form TV series for the Internet. Written in a hip and entertaining style in the language of the cyber generation, this book guides the aspiring videomaker from an initial series idea through writing, production, and uploading and marketing a ...

Open TV : innovation beyond Hollywood and the rise of web television

Tác giả: Aymar Jean Christian

Contents: Introduction : independents change the channel. 1. Developing open TV : innovation for the open network, 1995-2005. 2. Open TV production : revaluing creative labor. 3. Open TV representation : reforming cultural politics. 4. Open TV distribution : struggling for an independent market. 5. ...

Television development : how Hollywood creates new TV series

Tác giả: Bob Levy

In this book, lecturer and acclaimed television producer Bob Levy offers a detailed introduction to television development, the process by which the Hollywood TV industry creates new scripted series. Written both for students and industry professionals, Television Development serves as a ...

A first look at communication theory : 11th ed.

Tác giả: Emory A. Griffin, Andrew Ledbetter, Glenn Grayson Sparks

Division 1. Overview. Division 2. Interpersonal communication interpersonal messages. Division 3. Social influence persuasion. Division 4. Group and organizational communicationgroup communication. Division 5. Cultural contextintercultural communication. Division 6. Mass communicationmedia and ...