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Positioning : the battle for your mind

Tác giả: Al Ries, Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Everything I know about you

Tác giả: Barbara Dee

Thirteen-year-old Tally discovers several surprising things about her roommate - including the possibility of an eating disorder - during a seventh-grade class trip in this timely novel from the author of Maybe He Just Likes You, Star-Crossed, and Halfway Normal. This is one class trip full of ...

Influence, new and expanded : the psychology of persuasion

Tác giả: Robert B. Cialdini

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday ...

Made to stick : why some ideas survive and others die

Tác giả: Chip Heath, Dan Heath

Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)--the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the ...

Write away : one novelist's approach to fiction and the writing life

Tác giả: Elizabeth George

In Write Away, New York Times bestselling author Elizabeth George offers would-be writers exactly what they need to know about how to construct a novel. She provides a detailed overview of the craft and gives helpful instruction on all elements of writing, from setting and plot to technique and ...