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Marketing strategy : text and cases : 6th ed.

Tác giả: O. C. Ferrell, Michael Hartline

Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. ...

Microeconomics : 6th ed.

Tác giả: R. Glenn Hubbard, Anthony Patrick O'Brien

One of the challenges of teaching Principles of Microeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Microeconomics with MyEconLab makes economics relevant by demonstrating how real businesses use economics to make decisions every day. And with an ever ...

Absolut book : the absolut vodka advertising story

Tác giả: Richard W. Lewis

Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency ...

Entrepreneurship : 10th ed.

Tác giả: Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd

Part I: The entrepreneurial perspective; Part II: From idea to the opportunity; Part III: From the opportunity to the business plan; Part IV: From the business plan to funding the venture; Part V: From funding the venture to launching, growing, and ending the new venture.

Global business today : 10th ed.

Tác giả: Charles Hill, G. Tomas M. Hult

Part I: Introductionand overview; Part II: National differences; Part III: The global trade and investment environment; Part IV: The global monetary system; Part V: The strategy and structure of internatuonal business; Part VI: International business functions.