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The designing for growth field book

Tác giả: Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske

Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.

Sense & respond : how successful organizations listen to customers and create new products continuously

Tác giả: Jeff Gothelf, Josh Seiden

Part I: The Sense and Respond Model; Part II: A Manager's Guide to Sense and Respond.

Gear up : test your business model potential and plan your path to success

Tác giả: Lena Ramfelt

Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one.

Storynomics : story-driven marketing in the post-advertising world

Tác giả: Robert McKee

Contents: Introduction: The marketing revolution. Advertising, a story of addiction; Marketing, a story of deception; Story creation. The evolution of story; The definition of story; The full story; The purpose-told story; Putting story to work. Story and the CMO; Storified branding; Storified ...

Think talk create

Tác giả: David Brendel, Ryan Stelzer

By thinking carefully about a challenge, engaging peers in dialogue via open-ended questioning, and building a strategy collaboratively. Think Talk Create enables us to cultivate trust and define collective values, seemingly "soft" attributes that nonetheless markedly increase innovation and, ...