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Storynomics : story-driven marketing in the post-advertising world

Tác giả: Robert McKee

Contents: Introduction: The marketing revolution. Advertising, a story of addiction; Marketing, a story of deception; Story creation. The evolution of story; The definition of story; The full story; The purpose-told story; Putting story to work. Story and the CMO; Storified branding; Storified ...

Think talk create

Tác giả: David Brendel, Ryan Stelzer

By thinking carefully about a challenge, engaging peers in dialogue via open-ended questioning, and building a strategy collaboratively. Think Talk Create enables us to cultivate trust and define collective values, seemingly "soft" attributes that nonetheless markedly increase innovation and, ...

Insight out : get ideas out of your head and into the world

Tác giả: Tina Seelig

Contents: Introduction: inspiration to implementation; Imagination. Engage: the keys to the building ; Envision: all the world's a stage; Creativity. Motivate: you're the customer ; Experiment: break some eggs; Innovation. Focus: take out the trash; Reframe: retrain your brain; Entrepreneurship. ...

Innovation by design : how any organization can leverage design thinking to produce change, drive new ideas, and deliver meaningful solutions

Tác giả: Thomas Lockwood

This book offers a powerful set of insights and practical solutions to the most important challenge for today's businesses;the need for relevant innovation.

Scrum

Tác giả: Jeff Sutherland

Scrum shows you how. It explains how to define precisely what it is that you are seeking to achieve, how to set up the team to achieve it, and how to monitor progress until the project is successfully completed. Filled with practical examples drawn from all types and organisation it will make you ...