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Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling

Tác giả: Frank V. Cespedes

In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for ...

HBR's 10 must reads on AI, analytics, and the new Machine Age

Artificial Intelligence for the Real World; Stitch Fix’s CEO on Selling Personal Style to the Mass Market; Algorithms Need Managers, Too; Marketing in the Age of Alexa; Why Every Organization Needs an Augmented Reality Strategy; Drones Go to Work; The Truth About Blockchain; The 3-D Printing ...

Focus : HBR emotional intelligence series

It features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays ...

HBR's 10 must reads on managing across cultures

If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a ...

The innovator's solution : creating and sustaining successful growth

Tác giả: Clayton M. Christensen, Michael E. Raynor

Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer ...