CSDL sách
- Strategic management : text and cases : 7th ed.
- Tác giả: Gregory G Dess, ... [etc all]
- Nhà xuất bản: McGraw-Hill Education - New York
- Năm xuất bản: 2014
- Số trang:775 p.
- Kích thước:26 cm.
- Số đăng ký cá biệt:49169
- ISBN:9780077862527
- Mã Dewey:658.4012
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Strategic planning, Strategisches Management
- Chủ đề: Quản trị Kinh doanh & Strategic planning & Strategisches Management
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: This text provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students. The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
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