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Human resource management : 9th ed.

Tác giả: Ivancevich John M

This book pays attention to the application of HRM approaches in "real" organizational settings and situations.

International business : environments and operations : 10th ed.

Tác giả: Daniels John D, Raderbaugh Lee H, Sullivan Daniel

This book provides an extensive background section, a comparative environmental frameworks section, a section on theories and institutions (trade and investment), a section on the world financial environment, business-government relationships, operations and tactical alternatives, and a section on ...

Principles of marketing

Tác giả: Philip Kotler, Gary Armstrong

This book provides a rich depth of practical examples and application, showing the major decisions that marketing managers face in their efforts to balance the organizations objectives and resourses against needs and opportunities in the marketplace. Each chapter open with a major example ...

Event marketing : how to successfully promote events, festivals, conventions, and expositions.

Tác giả: Hoyle, Leonard H

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals.It explains the powerful forms of promotion, advertising, and public relations that are needed to ...