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Marketing : 12th ed.

Tác giả: Micheal J. Etzel, Bruce J. Walker, William J. Stanton

The field of marketing, identifying and selecting markets, product, price, distribution, promotion, managing the marketing effort.

Marketing management : 11th ed.

Tác giả: Philip Kotler

Understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the market offering, managing and delivering marketing programs.

Internet marketing: Cram101 Textbook outlines to accompany

Tác giả: Mary Lou Roberts

Marketing on the internet: new medium, new channel, new creation; the Internet value chain, business models and Strategies, the direct-response and database foundations of internet marketing, understanding the internet consumer, customer acquisition and branding.

Microeconomics : 3rd ed.

Tác giả: Paul Heyne

This book presents in a slightly revised and expanded form, the mocro chapter from the seventh edition of the economic way of thinking. It includes contents the economic way of thinking, substitutes everywhere: the concept of demand, opportunity cost and the supply of goods.

Understanding business : 8th ed.

Tác giả: William G Nickels, James M. McHugh Susan M. McHugh

This book presents six parts with brief contents such as Business trends: cultivatin a business in diverse, global environments; Business ownership: starting a small business; Business management: empowering employees to satisfy customers; Management of human ...