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The world of the international manager

Tác giả: John Hutton

Taking a global viewpoint, the role of the multinational enterprise, strategic thinking for international markets, analysing global opportunity and risk,..

The Iso 14000 handbook

Tác giả: Joseph Cascio

A pracyical, comprehensive guide to ISO 14000 standards implement and environmental management system certification.

Management guide for CIM computer-integrated manufacturing: Management teams report steps for successful business strategies

Tác giả: Nathan A. Chiantella

Introduction to CIM, preparation for CIM, program plan for CIM, Implementation of CIM.

Marketing information products and services: A primer for librarians and information professionals

Nhóm Tác giả: Abhinandan K. Jain, Ashok Jambhekar, T.P. Rama Rao and S. Sreenivas Rao

Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and ...

Principles of services marketing

Tác giả: Adrian Palmer

It provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics ...