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Wikibrands

Tác giả: Moffitt Sean

Part 1: The wikibrands story; Part 2: Reinventing the marketing paradigm; Part 3: The flirt model - building a wikibrand; Part 4: Incubating your wikibrand community; Part 5: Applying wikibrands beyond the corporation; Part 6: The wikibrands primer.

Business : a changing world : 7th ed.

Tác giả: O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell

Chapter 1: The dynamics of business and economics; Chapter 2: Business ethics nd social responsibility; Chapter 3: Business an a borderless world; Chapter 4: Managing information technology and E-Business.

Human resource management demystified

Tác giả: Robert G. DelCampo

Chapter 1: HR in  nutshell; Chapter 2: Equal employment opportunity (EEO) and law; Chapter 3: Diversity in organizations; Chapter 4: Job analysis; Chapter 5: Employee selection; Chapter 6: Compensation; Chapter 7: Benefits; Chapter 8: Training and development; Chapter 9: Performance management ...

WIKIBRANDS : reinventing your company in a customer-driven marketplace

Tác giả: Sean Moffitt, Mike Dover, Don Tapscott

1. The birth of wikibrands; 2. The Wikibrand rallying cry; 3. A wikibrand road map; 4. The six benefits of wikibrands; 5. A wikibrand culture; 6. Focus; 7. Language and content; 8. Incentives, motivations, and outreach; 9. Rules, guidelines and rituals; 10. Tools and platforms; 11. Community ...

Fostering creativity (Pocket mentor)

This book is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable, concise guides enable you to tackle the daily ...