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Archetypes in branding : a toolkit for creatives and strategists

Tác giả: Margaret Hartwell, Joshua C. Chen

This kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers; Forge relationships with the myriad stakeholders that affect your business; Empower your team to access their ...

Services management : integrating marketing organisational behaviour, operations and human resource management

Tác giả: William J. Glynn, James G. Barnes

Presenting to avoiding services marketing Myopia, custmoer care in services, the concept of exchange, service mapping: back to basics,  measuring and monitoring service quality, the cost of service quality,..

Leadership Trapeze: Strategies for Leadership in Team-Based Organizations

Nhóm Tác giả: Jeanne M. Wilson, Jill George, Richard S. Wellins and William C. Byham

A down-to-earth guide to the powerful and dynamic process of team development and the important role of leadership from team start-up through maturity. For team members wrestling with leadership, managers responsible for guiding teams, and executives trying to hold it all together, interviews with ...

The small business action kit : 3rd ed.

Tác giả: John Rosthorn, Andrew Haldane, Edward Blackwell, John Wholey

It consists off series of checklists, worksheets, flow charts and summaries covering all the subjects essential for success in setting up and running a new venture.

Manual of Quality Assurance Procedures and Forms

Tác giả: Robert D. Carlsen, Jo Ann Gerber and James F. McHugh

Presenting three parts such as General purpose quality assurance manual, Full-sized quality assurance forms, indices.