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Principles of services marketing

Tác giả: Adrian Palmer

It provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics ...

Organizational behaviour: Practical readings for managers

Tác giả: David A. Kolb, Joyce Sautters Osland and Irwin M. Rubin

Presenting four parts such as Understanding yourself and other people at work, Creating effective work relationships; Leadership and management; Managing effective organizations.

International dimensions of business policy and strategy

Tác giả: John S. Garland, Richard N. Farmer

It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance and marketing, but also the issues of locational strategies, market ...

Key management models: The management tools and practices that will improve your business

Tác giả: Steven Ten Have

Key Management Models takes the reader through each of the essential management tools in a clear, structured and practical way. It provides comprehensive coverage of the main tools, and of the models developed by the Gods of management thinking.

The change masters : corporate entrepreneurs at work

Tác giả: Rosabeth Moss Kanter

Part 1. The need for an American corporate renaissance; Part 2. Why we're in trouble: The quiet suffocation of the entrepreneurial spirit in segmentalist companies; Part 3. Places where innovation flourishes-and why; Part 4. Managing in the innovating organization: Skills ...