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Management guide for CIM computer-integrated manufacturing: Management teams report steps for successful business strategies

Tác giả: Nathan A. Chiantella

Introduction to CIM, preparation for CIM, program plan for CIM, Implementation of CIM.

Marketing information products and services: A primer for librarians and information professionals

Nhóm Tác giả: Abhinandan K. Jain, Ashok Jambhekar, T.P. Rama Rao and S. Sreenivas Rao

Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and ...

Principles of services marketing

Tác giả: Adrian Palmer

It provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics ...

Organizational behaviour: Practical readings for managers

Tác giả: David A. Kolb, Joyce Sautters Osland and Irwin M. Rubin

Presenting four parts such as Understanding yourself and other people at work, Creating effective work relationships; Leadership and management; Managing effective organizations.

International dimensions of business policy and strategy

Tác giả: John S. Garland, Richard N. Farmer

It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance and marketing, but also the issues of locational strategies, market ...