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Issues in Economics Today : 5th ed.

Tác giả: Robert Guell

It includes 8 intensive core theory chapters and 35 shorter issues chapters. The book is designed to allow faculty the flexibility in approach as well. Some instructors like to intertwine theory and issues while others like to lay the theoretical foundation first before heading into the issues. ...

Management Strategy: Achieving Sustained Competitive Advantage: 2nd ed.

Tác giả: Alfred Marcus

Part 1. Managing strategically; Part 2. Making moves; Part 3. Repositioning.

The micro economy today: 12th ed.

Tác giả: Bradley Schiller

Part1. The economic challenge; Part2. Product market: The basic; Part3. Market structure; Part4. Regulatory issues; Part5. Factor markets: Basic theory; Part6. Distributional issues.

Strategic management : creating competitive advantages : 5th ed.

Tác giả: Gregory Dess, G.T. (Tom) Lumpkin, Alan Eisner

Part1. Strategic analysis; Part2. Strategic formulation; Part3. Strategic implementation; Part4. Case analysis.

Managerial Economics : Foundations of Business Analysis and Strategy : 10th ed.

Tác giả: Christopher Thomas, S. Charles Maurice

Part 1. Some preliminaries; Part 2. Demand analysis; Part 3. Production and cost analysis; Part 4. Profit maximizationin various market structures; Part 5. Advanced topics in managemerial economics.