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MKTG

Tác giả: Charles W. Lamb, Joseph F. Hair, Carl McDaniel

1. The World of Marketing; 2. Analyzing Marketing Opportunties; 3. Product Decisions; 4. Distribution Decisions; 5. Promotion and Communication Stratecies; 6. Pricing Decisions; 7. Technology Driven Marketing.

The measurement and behavior of unemployment : a conference of the universities-national bureau committee for economic research

Nhóm Tác giả: National Bureau of Economic Research

Part 1. The meaning and measurement of unemployment and full employment; Part 2. The behavior of unemployment.

Microeconomics : a contemporary introduction : 8th ed.

Tác giả: William A. McEachern

In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case ...

Study guide to accompany microeconomics : 17th ed.

Tác giả: William B. Walstad, Campbell McConnell, Stanley Brue

Introduction to economics and the economy; Microeconomics of products market; Microeconomics of resource market; Microeconomics of government; Microeconomic issues and policies; International economics.

Mathematical models for decision support

Tác giả: Harvey J. Greenberg, Gautam Mitra, Freerk A. Lootsma ...[et al]

Including eight main sections set out below: 1 . Abstracts. 2. Review Paper. 3. Models with Multiple Criteria and Single or Multiple Decision Makers. 4. Use of Optimisation Models as Decision Support Tools. 5. Role of Information Systems in Decision Making: Database and Model Management Issues. 6. ...