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Building an E-Business : from the ground up

Tác giả: Elizabeth Eisner Reding

This book integrates and fills the gap between "How to Design Web Pages" and Buisness and Marketing courses. It is not a "How-to" book dealing with the conversion of existing buisnesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of ...

New perspectives on e-commerce

Tác giả: Gary P Schneider

This text provides an excellent introduction to e-commerce. Using a case based approach, readers learn the fundamentals of e-commerce through reall ife business scenarios.

CoreMacroeconomics

Tác giả: Gerald W. Stone

Exploring economics; Production, economic growth, and trade; Supply and demand; Market efficiency, market failure, and government;...

International marketing

Tác giả: Michael R Czinkota, Ilkka A Ronkainen

This book is an innovative up to date text ideal for anyone seeking success in this fast paced field. You will discover topics ranging from beginning start up operations to confronting giant global marketers. With this in depth text, you will be prepared to conquer the international business world.

Microeconomic Theory: An Integrated Approach

Tác giả: Stephen Mathis, Janet Koscianski

This book, which focuses on the fundamentals of microeconomic theory, presents an integrated approach to solving decision making problems. Concepts are developed by using several tools: Words, graphs, mathematics, and real world examples this allows the reader to solve many models and problems by ...