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Strategic marketing problems : cases and comments: 12 th ed.

Tác giả: Roger A Kerin, Robert A Peterson

Chapter 1: Foundations of Strategic Marketing Management. Chapter 2: Financial Aspects of Marketing Management. Chapter 3: Marketing Decision Making and Case Analysis. Chapter 4: Opportunity Analysis and Market Targeting. Chapter 5: Product and Service Strategy and Management. Chapter 6: Integrated ...

Economics : private and public choice : 10th ed. (kèm CD)

Tác giả: James D. Gwartney, Richard L. Stroup, Russell S. Sobel,

The economic way of thinking; Markets and governments; Core macroeconomics;...

Using MIS

Tác giả: David M Kroenke

For introductory undergraduate courses in Information Systems taught in MIS, IS, CIS, Business and management departments. Kroenke's Using MIS helps instructors get students involved Using MIS. By actively engaging students it emphasizes how knowledge of MIS will help all business students become ...

The location of economic activity

Tác giả: Edgar M. Hoover

Introduction; Locational preferences and patterns; Locational change and adjustment; The locational significance of boundaries.

Beyond Tallulah : how Sam Wyly became America's boldest big time entrepreneur

Tác giả: Sam Wyly

At the dawn of the Information Age in 1963, a computer salesman in Texas saw an opportunity where IBM, his former employer, saw only dusty oil camps. This young entrepreneur, who had grown up dirt poor in rural Louisiana during the Great Depression, staked his young family's livelihood on the ...