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Unemployment, search and labour supply

Tác giả: Richard Blundell, Ian Walker

This book brings together recent work analysing the labour market behaviour of agents, particularly with regard to unemployment, job search, and labour supply. It considers the economic and demographic factors involved, and in particular the responsiveness of labour market behaviour to changes in ...

Essentials of marketing : 5th ed.

Tác giả: Charles W. Lamb, Carl. McDaniel, Joseph F. Hair

Including: The world of marketing; Analyzing market opportunities; Product and distribution decisions; Promotion and pricing decistions.

The PDMA handbook of new product development

Tác giả: Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz

1. New Products: What Separates the Winners from the Losers; 2. Seven Steps to Strategic New Product Development ; 3. Market Analysis and Segmentation Issues for New Consumer Products; 4. Market Analysis and Segmentation Issues for New Business to Business Products; 5. Optimizing Product ...

Applied data communications : a business oriented approach

Tác giả: James E Goldman

Provides frameworks and methodology for solving problems as technology continues to advance; In depth applied understanding of the technology covered and is targeted to the IT employees who actually build the networks. Business oriented, problem solving approach, including real business case ...

Principles of marketing

Tác giả: Philip Kotler, Gary Armstrong

The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.