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Global marketing management : 2nd ed.

Tác giả: Masaaki Kotabe, Kristiaan Helsen

The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and ...

Microeconomics : theory and applications with calculus

Tác giả: Perloff, Jeffrey M.

This book offers a serious presentation of calculus-based microeconomic theory and offers a suite of carefully crafted, calculus-based problem sets at the end of each chapter.

Tragic choices

Tác giả: Guido Calabresi, Philip Bobbitt

Provides students with the theoretical and logical tools that a morally mature person must bring to that process, and offers a wealth of readings and case studies for them to consider and discuss.

Quantitative methods for business: 2nd ed.

Tác giả: David Ray Anderson, David R. Anderson, Thomas A. Wiliiams

This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows how the decision-maker can apply and interpret data.

Choosing the right pond : human behavior and the quest for status

Tác giả: Robert H Frank

How status considerations affect the salaries people earn, the way they spend them, and even many of the laws, regulations, and cultural norms they adopt. Provocative and insightful, this book is sure to spark widespread and lively debate in classrooms and boardrooms alike.