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Business gamification for dummies

Tác giả: Kris Duggan; Kate Shoup

Part I. Basic training: grasping the basics; Part II. Decisions, decisions : choosing a gamification framework; Part III. Getting your gamification program off the ground; Part IV. The part of tens.

Decision-making for dummies

Tác giả: Dawna Jones

Presenting to Getting started with decision-making; Knowing and growing yourself as a decision-maker; Jumping in: the how-to of decision-making; Making decisions in various roles; Applying decision-making skills to specific challenges.

Customer's new voice : extreme relevancy and experience through volunteered customer information

Tác giả: John McKean

It shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.

Startup mixology : tech cocktail's guide to building, growing, and celebrating startup success

Tác giả: Frank Gruber

Part 1. Getting started; Part 2. Product; Part 3. Team and people; Part 4. Sales and marketing; Part 5. Money; Part 6. Growth and change.

Leading Apple with Steve Jobs : management lessons from a controversial genius

Tác giả: Jay Elliot

Including 1. A ding in the universe: everything starts with an inspiring vision; 2. Steve's business philosophy and values; 3. People who know more than you : choosing and leading your lieutenants; 4. Steve's secrets for selecting great people; 5. Unusual interviewing techniques; 6. To protect ...