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Leading Apple with Steve Jobs : management lessons from a controversial genius

Tác giả: Jay Elliot

Including 1. A ding in the universe: everything starts with an inspiring vision; 2. Steve's business philosophy and values; 3. People who know more than you : choosing and leading your lieutenants; 4. Steve's secrets for selecting great people; 5. Unusual interviewing techniques; 6. To protect ...

Build for change : revolutionizing customer engagement through continuous digital innovation

Tác giả: Alan Trefler

Chapter 1: Customerpocalypse; Chapter 2: Death by Data; Chapter 3: Adding Judgment and Desire; Chapter 4: Getting It Done with Customer Processes; Chapter 5: Change How You Think about Technology.

E-mail marketing for dummies : 2nd ed.

Tác giả: John Arnold

Presenting 6 parts such as Introduction; Getting started with e-mail marketing; Mapping out an e-mail marketing strategy; Constructing an effective marketing e-mail; Sending specialized e-mail campaigns; Delivering and tracking your e-mails.

Supremely successful selling : discovering the magic ingredient

Tác giả: Jerold Panas

The guide to listening, building trust, and selling what the buyer wants Everyone sells-in every aspect of your life and no matter what your profession. his book teaches you how to listen more than talk, become an ethical ambassador for your product, and understand that everything in life is ...

The agility advantage : how to identify and act on opportunities in a fast-changing world

Tác giả: Amanda Setili

In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay ...