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Build for change : revolutionizing customer engagement through continuous digital innovation

Tác giả: Alan Trefler

Chapter 1: Customerpocalypse; Chapter 2: Death by Data; Chapter 3: Adding Judgment and Desire; Chapter 4: Getting It Done with Customer Processes; Chapter 5: Change How You Think about Technology.

E-mail marketing for dummies : 2nd ed.

Tác giả: John Arnold

Presenting 6 parts such as Introduction; Getting started with e-mail marketing; Mapping out an e-mail marketing strategy; Constructing an effective marketing e-mail; Sending specialized e-mail campaigns; Delivering and tracking your e-mails.

Supremely successful selling : discovering the magic ingredient

Tác giả: Jerold Panas

The guide to listening, building trust, and selling what the buyer wants Everyone sells-in every aspect of your life and no matter what your profession. his book teaches you how to listen more than talk, become an ethical ambassador for your product, and understand that everything in life is ...

The agility advantage : how to identify and act on opportunities in a fast-changing world

Tác giả: Amanda Setili

In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay ...

Business models for the social mobile cloud : transform your business using social media, mobile internet, and cloud computing

Tác giả: Ted Shelton

The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the ...