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The social network business plan : 18 strategies that will create great wealth

Tác giả: David Silver

In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook ...

The financial professional's guide to healthcare reform

Tác giả: Mark Dietrich, Gregory Anderson

A review and explanation of each of the reform provisions follows, including an analysis of what the implications are for providers, consumers and business and what responses each of these communities might have to the Reform. Using the authors' insights and firsthand experiences in U.S. healthcare ...

Startup weekend : how to take a company from concept to creation in 54 hours

Tác giả: Marc Nager, Clint Nelsen, Franck Nouyrigat

Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. ...

The small business online marketing handbook : converting online conversations to offline sales

Tác giả: Annie Tsai

The Small Business Online Marketing Handbook can help small businesses thrive in the Internet economy. Learn how to get offline businesses online through customer relationships, email marketing, social marketing, and building your reputation.

Engagement marketing : how small business wins in a socially connected world

Tác giả: Gail F. Goodman

Learn how to create customer experiences that increase positive customer reviews and endorsements. Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business. Understand why engagement is so ...