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Because internet : understanding the new rules of language

Tác giả: Gretchen McCulloch

Contents: Informal writing. Language and society. Internet people. Typographical tone of voice. Emoji and other internet gestures. How conversations change. Memes and internet culture. A new metaphor.

Influencers & creators : business, culture and practice

Tác giả: Robert Kozinets, Ulrike Gretzel, Rossella Gambetti

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the ...

Because internet : understanding the new rules of language

Tác giả: Gretchen McCulloch

Contents: Informal writing. Language and society. Internet people. Typographical tone of voice. Emoji and other internet gestures. How conversations change. Memes and internet culture. A new metaphor.