CSDL sách
- Social media marketing : a strategic approach : 3e
- Tác giả: Debra L. Zahay [et.al]
- Nhà xuất bản: Cengage - Boston
- Năm xuất bản: 2023
- Số trang:328 p.
- Kích thước:27 cm.
- Số đăng ký cá biệt:55724
- ISBN:9780357516188
- Mã Dewey:658.827
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:3/3
- Từ khóa:Marketing viral, social media
- Chủ đề: Marketing & Social media--Marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.
Sách cùng chuyên ngành
- Business model you : the one-page way to reinvent your work at any life stage
- Polished : the guide to excellence for the modern professional
- You need a manifesto : how to craft your convictions and put them to work
- Creative hustle : blaze your own path and make work that matters
- MIS cases : solving small business scenarios using application software : 2nd ed.
Sách cùng chủ đề
- Winning the story wars : why those who tell--and live--the best stories will rule the future
- The attention economy and how media works : simple truths for marketers
- LikeWar : the weaponization of social media
- Decoded : the science behind why we buy : 2nd ed.
- The AI marketing canvas : a five-stage road map to implementing