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The attention economy and how media works : simple truths for marketers

Tác giả: Karen Nelson-Field

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will ...

LikeWar : the weaponization of social media

Tác giả: P. W. Singer, Emerson T. Brooking

Through the weaponization of social media, the internet is changing war and politics, just as war and politics are changing the internet. Terrorists livestream their attacks, "Twitter wars" produce real-world casualties, and viral misinformation alters not just the result of battles, but the fate ...

Social media marketing : a strategic approach : 3e

Tác giả: Debra L. Zahay [et.al]

This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn ...

Social media marketing : the next generation of business engagement : 1st ed.

Tác giả: Dave Evans, Jake McKee

Taking marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer ...