CSDL sách
- R.E.D. marketing : the three ingredients of leading brands
- Tác giả: Greg Creed, Ken Muench
- Nhà xuất bản: HarperCollins Leadership - United States of America
- Năm xuất bản: 2021
- Số trang:264 p.
- Kích thước:24 cm.
- Số đăng ký cá biệt:55726
- ISBN: 9781400223299
- Mã Dewey:658.8
- Đơn giá:1
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Management, marketing, marketing gestion
- Chủ đề: Marketing & Management
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: 1. Why we need R.E.D; Change your thinking, change your results; 3. R.E.D. overview; 4. Relevance mythbusting; 5. Cultural relevance; 6. Functional relevance; 7. Social relevance; 8. Easy to access; 9. Easy to notice; 10. Distinctiveness mythbusting; 11. How to be distinctive; 12. Distinctive campaigns; 13. Distinctivemenss exercises; 14. Making this work.
- Sách điện tử:https://thuvienso.duytan.edu.vn/handle/123456789/335027
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