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Scenario planning in organizations : how to create, use, and assess scenarios

Tác giả: Thomas J. Chermack

Contents: Introduction to performance-based scenario planning. The theoretical foundations of performance-based scenario planning. The performance-based scenario system. Scenario case study. Project preparation phase. Scenario exploration phase. Scenario development phase. Scenario implementation ...

Cases in leadership : 5th ed.

Tác giả: W. Glenn Rowe, Laura Guerrero

Contents: Leadership : what is it?. Leadership trait approach. Leadership skills approach. Leadership style approach. Followership. The leader-member exchange theory of leadership. Transformational leadership. Servant leadership. Authentic leadership. Adaptive leadership. Team leadership. Strategic ...

How management works : the concepts visually explained

Tác giả: Philippa Anderson (Editor)

Contents: Management basics. Managing organizations. Managing people. Communication. Self-management.

The lean product playbook : how to innovate with minimum viable products and rapid

Tác giả: Dan Olsen

Lean product playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through ...

R.E.D. marketing : the three ingredients of leading brands

Tác giả: Greg Creed, Ken Muench

1. Why we need R.E.D; Change your thinking, change your results; 3. R.E.D. overview; 4. Relevance mythbusting; 5. Cultural relevance; 6. Functional relevance; 7. Social relevance; 8. Easy to access; 9. Easy to notice; 10. Distinctiveness mythbusting; 11. How to be distinctive; 12. Distinctive ...