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The lean product playbook : how to innovate with minimum viable products and rapid

Tác giả: Dan Olsen

Lean product playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through ...

R.E.D. marketing : the three ingredients of leading brands

Tác giả: Greg Creed, Ken Muench

1. Why we need R.E.D; Change your thinking, change your results; 3. R.E.D. overview; 4. Relevance mythbusting; 5. Cultural relevance; 6. Functional relevance; 7. Social relevance; 8. Easy to access; 9. Easy to notice; 10. Distinctiveness mythbusting; 11. How to be distinctive; 12. Distinctive ...

Workbook for the manager's handbook

Tác giả: David Dodson

Effectively imbibe David Dodson's teachings in 'The Manager's Handbook' into your life. With Crystal Clear understanding of the messages and the best strategies to learning, you'd make perfect use of the main book thereby gaining its complete influence in your life.

The essential manager's handbook : the ultimate visual guide to successful management

Introduction to Managing People; Leadership; Achieving High Performance; Effective Communication; Presenting; Negotiating.

The manager's handbook : five simple steps to build a team, stay focused, make better decisions, and crush your competition

Tác giả: David M. Dodson

Part 1: Commitment to building a team; Part 2: Fanatical custodian of time; Part 3: Willingness to seek and take advice; Part 4: Setting and adhering to priorities; Part 5: An obsession with quality.