CSDL sách
- What is post-branding? : how to counter fundamentalist marketplace semiotics : 2nd ed.
- Tác giả: Jason Grant, Oliver Vodeb
- Nhà xuất bản: Set Margins' publications - Netherlands
- Năm xuất bản: 2024
- Số trang:264 p.
- Kích thước:17 cm.
- Số đăng ký cá biệt:55711
- ISBN:9789083270-678
- Mã Dewey:658.8
- Đơn giá:1
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Branding (Marketing), Marketing
- Chủ đề: Marketing & Branding (Marketing)
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Post-Branding replaces branding's predatory principles with a new set of strategies embedded in a new culture of craft, empowering better design of public communication for civic and activist groups. A new way of being and knowing, for a new way of relating to the world. Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding? introduces a creative counter to branding's neoliberal orthodoxy.
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