
- The fashion business manual : an illustrated guide to building a fashion brand
- Nhà xuất bản: Fashionary International - Hong Kong
- Năm xuất bản: 2021
- Số trang:215 p,
- Kích thước:24 cm.
- Số đăng ký cá biệt:57661
- ISBN:9789887710974
- Mã Dewey:746.92
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:2/2
- Từ khóa:Branding, fashion design, fashion merchandising
- Chủ đề: Branding (Marketing) & Fashion design
- Chuyên ngành: Khoa Mỹ thuật Ứng dụng
- Tóm tắt: Chapter 1: Branding From creating your brand’s visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding; Chapter 2: Product Development From tech packs, label guides and determining your product’s country of origin, this chapter teaches you everything you need to know about creating garments; Chapter 3: Wholesaling From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling; Chapter 4: Marketing From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing; Chapter 5: Retailing From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions; Chapter 6: Starting your brand From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company; Chapter 7: Form section From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.
- Sách điện tử:https://thuvienso.duytan.edu.vn/handle/123456789/340541
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