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  • Meetings, expositions, events, and conventions : An introduction to the industry : 5th ed.
  • Tác giả: George G. Fenich, Ph.D
  • Nhà xuất bản: Pearson - New York
  • Năm xuất bản: 2019
  • Số trang:352 p.
  • Kích thước:29 cm.
  • Số đăng ký cá biệt:48602
  • ISBN:9780134735900
  • Mã Dewey:338.4791
  • Đơn giá:0
  • Vị trí lưu trữ:7/25 Quang Trung
  • Ngôn ngữ:English
  • Loại tài liệu:Giáo trình
  • Đang rỗi/ Tổng sách:1/1
  • Từ khóa:Hospitality industry, meetings, events
  • Chủ đề: Meetings & Hospitality industry & Events
  • Chuyên ngành: Khoa Quản Trị Kinh Doanh
  • Tóm tắt: The most thorough, up-to-date text on the MEEC industry. Meetings, expositions, events, and conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry’s most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.
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