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Meetings, expositions, events, and conventions : an introduction to the industry : 5th ed.

Tác giả: George G. Fenich, Ph.D

The most thorough, up-to-date text on the MEEC industry. Meetings, expositions, events, and conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection...

Event planning : the ultimate guide to successful meetings, corporate events, fundraising gals, conferences, conventions, incentives and other special events 2nd ed

Tác giả: Judy Allen

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as...

Consumer behaviour in sport and events : marketing actions

Tác giả: Daniel Funk, Kostas Alexandris, Heath McDonald

This book emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation.