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Meetings, expositions, events, and conventions : an introduction to the industry : 5th ed.

Tác giả: George G. Fenich, Ph.D

The most thorough, up-to-date text on the MEEC industry. Meetings, expositions, events, and conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection ...

Global meetings and exhibitions

Tác giả: Carol Krugman, Rudy R. Wright

It is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive ...

Meetings, expositions, events, and conventions: An introduction to the industry: Second edition

Tác giả: George G. Fenich

The expansive growth of the meetings, expositions, events, and conventions (MEEC) industry demands this current, comprehensive introduction to its various segments. Part1: Introduction; Part 2: Key players; Part 3: Important elements in meeting, exposition, event, and convention planning.