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Strategic management for hospitality and tourism : 2nd ed.

Tác giả: Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and...

Strategic management for tourism, hospitality and events : 3rd ed.

Tác giả: Nigel G. Evans

It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Meetings, expositions, events, and conventions : an introduction to the industry : 5th ed.

Tác giả: George G. Fenich, Ph.D

The most thorough, up-to-date text on the MEEC industry. Meetings, expositions, events, and conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection...

Professional event coordination : 2nd ed.

Tác giả: Julia Rutherford Silvers

The book outlines the tools and strategies to effectively procure, organize, implement, and monitor all the products, vendors, and services needed to bring an event to life. Enhanced throughout with useful checklists, tables, and sample forms, the book includes chapters on everything from...

Events project management

Tác giả: Hanya Pielichaty, Georgiana Els, Ian Reed, Vanessa Mawer

Events Project Management offers a unique blend of theory and practice to encourage and contextualise project management requirements within events settings. Key questions include: What is project management? How does it connect to events management? What is effective project management within the...