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  • Essentials of marketing research : a hands-on orientation
  • Tác giả: Naresh K. Malhotra
  • Nhà xuất bản: Pearson - Boston
  • Năm xuất bản: 2015
  • Số trang:408 p.
  • Kích thước:31 cm
  • Số đăng ký cá biệt:46933
  • ISBN:9780137066735
  • Mã Dewey:658.83
  • Đơn giá:0
  • Vị trí lưu trữ:209 Phan Thanh
  • Ngôn ngữ:English
  • Loại tài liệu:Sách Chuyên ngành
  • Đang rỗi/ Tổng sách:2/2
  • Từ khóa:Marketing research
  • Chủ đề: Quản trị Marketing & Marketing research
  • Chuyên ngành: Khoa Quản Trị Kinh Doanh
  • Tóm tắt: This text provides a better teaching and learning experience–for you and your students. It will help you to: Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management; Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted; Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material; Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.
  • Sách điện tử:http://thuvienso.duytan.edu.vn/handle/123456789/110832
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