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  • Value proposition design : how to create products and services customers want : get started with...
  • Tác giả: Alexander Osterwalder...[et.al]
  • Nhà xuất bản: Wiley - New Jersey
  • Năm xuất bản: 2014
  • Số trang:290 p.
  • Kích thước:19 cm
  • Số đăng ký cá biệt:55006
  • ISBN:9781118968055
  • Mã Dewey:658.4012
  • Đơn giá:0
  • Vị trí lưu trữ:03 Quang Trung
  • Ngôn ngữ:English
  • Loại tài liệu:Sách Chuyên ngành
  • Đang rỗi/ Tổng sách:7/7
  • Từ khóa:Quality control, production management, customer services
  • Chủ đề: Quản trị Marketing & Production management--Quality control & Customer services--Management
  • Chuyên ngành: Khoa Quản Trị Kinh Doanh
  • Tóm tắt: Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.
  • Sách điện tử:http://thuvienso.duytan.edu.vn/handle/123456789/96511
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