CSDL sách
- Principles of marketing : 16th ed.
- Tác giả: Philip T. Kotler, Gary Armstrong
- Nhà xuất bản: Pearson - New York
- Năm xuất bản: 2016
- Số trang:708 p.
- Kích thước:27 cm
- Số đăng ký cá biệt:41836
- ISBN:9780133795028
- Mã Dewey:658.8
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:10/10
- Từ khóa:Marketing
- Chủ đề: Marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
- Sách điện tử:http://thuvienso.duytan.edu.vn/handle/123456789/215942
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