CSDL sách
001
000007266
003
LDTU
020
$a9780133795028
041
$aeng
082
$a658.8
100
$aKotler, Philip T.
245
$aPrinciples of Marketing $cPhilip T. Kotler, Gary Armstrong
250
$a 16th ed.
260
$aNew York $bPearson $c2016
300
$a708 p. $bimages $c27 cm
504
$a Index: tr. 675 - 708
520
$aPrinciples of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
650
$aMarketing
653
$aMarketing
700
$aArmstrong, Gary
852
$a7/25 Quang Trung $bNgoại văn
911
Nguyễn Thị Hảo
927
Mua
928
41836
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