CSDL sách
- Marketing: An introduction : 5th ed.
- Tác giả: Philip Kotler
- Nhà xuất bản: Prentice Hall - New Jersey
- Năm xuất bản: 1999
- Số trang:575 p.
- Kích thước:29 cm
- Số đăng ký cá biệt:6065
- ISBN:013012771X
- Mã Dewey:658.8
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Marketing
- Chủ đề: Quản trị Marketing & Marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: This book includes four parts: Part 1: Understanding marketing and the marketing management process; Part 2: Analyzing marketing oppertunities; Part 3: Developing marketing strategy and the marketing mix; Part 4: Extending marketing.
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