CSDL sách
- Essentials of strategic management : the quest for competitive advantage : 3rd ed.
- Tác giả: John E. Gamble, Arthur A. Thompson, Margaret A. Peteraf
- Nhà xuất bản: McGraw-Hill - New York
- Năm xuất bản: 2012
- Số trang:519 p.
- Kích thước:27 cm
- Số đăng ký cá biệt:29935
- ISBN:9780078029288
- Mã Dewey:658.4012
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:34/35
- Từ khóa:Strategic planning, business planning, competition
- Chủ đề: Quản trị Kinh doanh & Strategic planning & Business planning & Strategic planning--Case studies
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; (2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly ; (4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
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