CSDL sách
001
000005348
003
LDTU
020
$a9780078029288
041
$aeng
082
$a658.4012
100
$aGamble, John E.
245
$aEssentials of strategic management $bThe Quest for competitive advantage $cJohn E. Gamble, Arthur A. Thompson, Margaret A. Peteraf
250
$a3th ed.
260
$aN.Y $bMcGraw-Hill $c2012
300
$a519 p. $c27 cm
504
$a Index: p. 501 - 519
520
$a
This text was written with four objectives in mind: (1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; (2) It simplifies the task of demonstrating student learning through course embedded assessment; (3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly ; (4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
650
$aStrategic planning
653
$aStrategic planning
700
$aThompson, Arthur A.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
29935
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