64131Social machines : how to develop connected products that change customers' lives
Contents: A social internet of things; Why social networks must evolve; Social machines and the future of mankind.
64132Social mechanisms : an analytical approach to social to social theory
The mechanism approach calls attention to an intermediary level of analysis, in-between pure description and story-telling, on the one hand, and grand theorizing and universal social laws, on the other. These essays, written by prominent social scientists, advance criticisms of current trends in social theory and suggest alternative approaches. For social theory to be of use for the working social scientists, it must attain a high level of precision and provide a toolbox from which middle range theories can be constructed.
64133Social media design for dummies
It shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easy; Reveals techniques for making a memorable and unique Twitter background, Facebook profile and page, LinkedIn profile, Google+ profile, and more; Details ways in which to use Pinterest boards and cover photos to showcase your brand.
64134Social media marketing : a strategic approach : 3e
This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.
64135Social media marketing : the next generation of business engagement : 1st ed.
Taking marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.
64136Social media metrics for dummies
Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard.
64137Social media ROI : managing and measuring social media efforts in your organization
Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media such as Align social communications with broader business goals and functions, Plan for effective performance measurement, Establish clarity of vision, purpose, and execution, Implement guidelines and operations for effectively managing social media,...
64138Social memory and heritage tourism methodologies
This book describes and demonstrates innovations – including qualitative, quantitative, and mixed method approaches – for analysing the process and politics of remembering and touring the past through place. An introductory chapter looks at the history of social memory and heritage tourism research and the particular challenges posed by these fields of study. In subsequent chapters, the reader is lead through the varying methodologies employed by presenting them in the context of an in-depth case study from range of geographical locations. The resulting volume showcases innovative research in social memory and heritage tourism and provides the reader with insights into how they can successfully conduct their own research while avoiding common pitfalls.
64139Social movements : the structure of collective mobilization
Social Movements cleverly translates the art of collective action and mobilization by excluded groups to facilitate understanding social change from below. Readers learn the core components of social movements, the theory and methods used to study them, and the conditions under which they can lead to political and social transformation. This book is the first to be organized along the lines of the major subfields of social movement scholarship--framing, movement emergence, recruitment, and outcomes--to provide comprehensive coverage in a single core volume.
64140Social problems in a diverse society
Social Problems in a Diverse Society focuses on the significance of race, class, and gender; uses personal narratives to convey how problems are experienced by individuals and groups; and applies sociological perspectives throughout to examine social issues. The text includes five chapters on problems based on inequalities: wealth and poverty, race and ethnicity, gender, age, and sexual orientation. In the third edition, Diana Kendall, who specializes in social theory, continues to blend contemporary feminist and humanist perspectives with the three main sociological perspectives. The third edition also includes new boxes entitled "Social Problems and Statistics," which look at how statistics are used (or misused) to inform the public about social problems. Additionally, Kendall has added important new coverage of terrorism and national security, and white collar crime.