61231Service at its best
Presenting the professional waiter-waitress, professional appearance, table settings- Napkin presentations and table service, serving food and beverages, service preparedness, wine and beverage service, guest communication, the technology of service, the host/ hostess, waiter-waitress profiles.
61232Service các kỹ năng marketing
Trình bày tầm quan trọng của các kỹ năng marketing; kỹ năng giữ niềm tin, nụ cười; kỹ năng giao tiếp quốc tế; kỹ năng thuyết trình; ..
61233Service of front office department in Hoang Anh Gia Lai Plaza hotel - a case study
Presenting five chapters such as introduction, theoretical background on service of front department, service of front office department in Hoang Anh Gia Lai Plaza hotel, suggestions.
61234Service oriented architecture for dummies: 2nd ed.
Part 1: Getting started with SOA; Part 2: Introducing SOA basics; Part 3: Nitty - Gritty SOA; Part 4: SOA sustenance; Part 5: Real life with SOA; Part 6: The part of tens.
61235Service quality analysis in logistics a case study of: Indochina post logistic
Chapter 1: Introduction; Chapter 2: Theoretical basis and research model of factors affecting the quality of logistics services; Chapter 3: Research methodology; Chapter 4: Research results; Chapter 5: Proposal solutions to improve quality of logistics services at indochina post logistics; Chapter 6: Recommendations and conclusions.
61236Services management : integrating marketing organisational behaviour, operations and human resource management
Presenting to avoiding services marketing Myopia, custmoer care in services, the concept of exchange, service mapping: back to basics, measuring and monitoring service quality, the cost of service quality,..
61237Services management: The new paradihm in hospitality
This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation.
61238Services marketing
This title introduces a ground-breaking approach to the services marketing course. It replaces the 4Ps with the Gaps model of service quality. The Gaps service quality model makes explicit the difference between the marketing of goods and the marketing of services, as well as the differences between the way the principles of marketing course handles the marketing mix and the way the service marketing course does. Written by extremely well-respected people in services marketing, this book is the first integrated services marketing text in the field. It covers topics of critical importance for the 1990s, such as service quality, links between marketing and other disciplines (e.g. production and operations management and human resources management), and transforming a product firm into a service firm.
61239Services marketing : intergrating customer focus across the firm : 8th ed.
Part 1. Foundations for service marketing. Part 2. Focus on the customer. Part 3. Understanding customer requirements. Part 4. Aligning service design and standards. Part 5. Dlivering and performing service. Part 6. Managing service promises. Part 7. Service trends: AI, robotics and the bottom line.
61240Services marketing : people, technology, strategy : 9th ed.
Part 1. Understanding service products, markets and customers. Part 2. Applying the 4 PS of marketing to services. Part 3. Managing the customer interface. Part 4. Developing customer relationships. Part 5. Striving for service excellence. Part 6. Case studies.