CSDL sách
001
000006662
003
LDTU
020
$a9781418016555
041
$aeng
082
$a647.94 068
100
$aMorrison, Alastair M. $etác giả
245
$aHospitality and travel marketing $cAlastair M. Morrison
260
$aAutralia $bDelmar $c2010
300
$a788 p. $c27 cm
520
$aThis book covers all aspects of strategic management in hospitality: Environmental scanning relating to the hospitality and tourism industry; Competitive methods of multinational companies of the world-wide hotel industry; Organizational structure and Human Resources; The role of technology in organizational structure; Leadership and managerial strategies; Communication, technology and change in hospitality concepts; Concept and strategy models.
650
$aHospitality industry -- Marketing
653
$aHospitality
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
23855
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