CSDL sách
001
000005796
003
LDTU
020
$a9780080450803
041
$aeng
082
$a647. 94 068
100
$aOh, Heamoon
245
$aHandbook of hospitality marketing management $cHeamoon Oh, Abraham Pizam
260
$aAmsterdam $bElsevier $c2008
300
$a552 p. $c25 cm
504
$a Index: p.548 - 555
520
$aFundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles; Essentials of the hospitality marketing mix such as branding, advertising and business ; Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing; Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel; Special marketing topics such as internal marketing and casino marketing .
650
$aHospitality industry -- Marketing
653
$aHospitality marketing
700
$aPizam, Abraham
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
23876
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